Plan the customer journey with all touchpoints
A website works optimally when you plan the entire customer journey of the target groups.
An example: You offer cyber security advice. Your ideal customer works as a decision-maker in management and is interested in cyber security in order to secure his company. He gets information by surfing the Internet and the things he finds should draw his attention to relevant content that will lead him to your company. This can be a video on YouTube, an article on LinkedIn, etc.
He clicks on the link below the video because he wants to learn more because he likes the video. The link takes you to the prepared landing page with further content on the topic or to the homepage with your knowledge pool and from there to the category page or landing page. This is how you position your company across multiple finds and touchpoints. Of course, elements of interaction must be offered to make it easy for the desired customer to get in touch.
Benefit from my experience from many industries and company sizes. I design in a user-centered, data-based, particularly efficient and fast way. I differ significantly in the approach to conception.
By using a consistently validated mockup in the conception phase, the customer journey can be planned reliably. More about product development with validated prototype >