We show the prototype – this model of the application that can run on a phone, tablet or desktop computer, to potential users. We ask the users in interviews for the benefit. The results from the interviews will be incorporated into product design on a continuous basis.
The development costs of the entire innovation process are reduced. Customer satisfaction and quality increase because the product has been adapted to requirements through feedback loops and early involvement of users.
can look like this: A monstrous, grown desktop software (the central software of the company) will be used in the future on the phone or tablet.
In a telco – or in the real meeting room – your employees meet with me: One employee each from marketing, sales, technology, management, IT and maybe others. Everyone is a stakeholder and has detailed knowledge.
We start with sketches, post-its and paper and discussions. (In a Telko we use screen sharing)
Then I start my layout program and bring the information into a visual form and connect with each other. Now everyone recognizes connections, stimulates changes and is very involved. I respond to the suggestions and adapt my sketch in our meeting more and more refined.
The teams understanding what happens grows and everyone contributes their information.
We’ll meet again a few more times because more information needs to be gathered and team members want to share with other stakeholders.
Each time, our prototype moves forward and includes everything that matters to the team in a timely manner.
When the team thinks the prototype is presentable, we run tests with users to get their feedback.
Prototyping, together with subsequent usability testing, is an integral part of a user centered design process. Prototyping creates a design as the first version of a product. This design is for early visualization. This process involves all project stakeholders from usability experts, designers, developers and customers to the actual users. In this way, early feedback can be obtained to correct and improve concepts that create a user-friendly application.
